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- [Newyork]19.Ethical Branding
- Raaka Chocolate
Raaka, meaning ‘raw’ in Finnish, is a dark chocolate brand that boasts its natural cocoa flavors
that forgo the roasting process. Coining themselves as the ‘virgin chocolate’ brand,
Raaka is vegan, nut-free and gluten-free; therefore, making this a chocolateopen for anyone..
- Street Branding | 2012.03.05
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- 139.Character branding
- 커피볶는 곰다방
스트리트 브랜딩에서는 그 동안 많은 특징과 캐릭터를 지닌 브랜드 네임 그리고 그러한 특징을 공간에 담에 낸 여러 카페를 소개해 드린바 있지만 그 중에서도 특히 자신만의 유니크 함을 자연스럽게 담아낸 공간 브랜딩 사례를 들자면?
(고흐를 안고 있는 곰의 그림에서 유추 할 수도 있듯이) 단연 이곳이 아닐까?
커피 ..
- Street Branding | 2012.02.28
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- [Newyork]18.Thrift shop Branding_Housing Works
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Thrift Shop Branding
Housing Works
In New York, you get the whole range of shopping experiences, from low end to high end retail. Even in the thrift shopping category, you can find high end thrift! At Housing Works, donated items from clothes to kitchenware are priced, tagged and displayed to sell, just like any retail store but with a bit o..
- Street Branding | 2012.02.20
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- [Newyork]17.Brand Notice in Person. Cooper-Hewitt Design Museum
- Brand Notice in Person.
Cooper-Hewitt Design Museum
World-renown design museum, Cooper-Hewitt National Design Museum has been under wraps
for a makeover. Cooper-Hewitt is one of many national museums along ‘Museum Mile’
on 5th Avenue, sitting close to Guggenheim Museum and The Metropolitan Museum of Art.
A n..
- Street Branding | 2012.02.13
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- [Newyork]16.Charity Team Branding on TV Show
- Charity Team Branding on TV Show' Walk of Shameless '
TV Show, Shameless, launched the ‘Walk of Shameless’ endurance competition to raise money
for charity and to promote their second season television series. Each of the six teams
in the competition walked 12 hours on a treadmill for their charity of choice, p..
- Street Branding | 2012.02.06
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- 138.Intuitive Branding
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초기 스타벅스가 자신들의 정체성(Brand Identity)을 단순히 커피를 마시는 공간을 넘어
집, 사무실 다음의 제 3의 삶의 문화적 장소(the 3rd place)로 규정한 후 수많은 카페들이
모두 유사한 접근을 시도해 오고 있었다.
그런데 여기 그러한 공간에 대한 집착을 과감히 탈피, “서서 커피를 드세요,
그것이 우리가 할 수 있는 최선입니다 &ldquo..
- Street Branding | 2012.01.26
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- 137.Space Branding
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공간, 공간, 그리고 공간
무심한 듯 흘려 그은 듯한 가로선들과 세로 선, 그리고 세로로 쓴 1과 2의 숫자.
그들에게 컬러적 아이덴티티를 부여하는 비비드 빛 컬러들, 이곳은 T bar, T twelve등으로 통용되지만
정확한 명칭은 T One Two’티 원투’로 트렌디한 음악이 흘러나오는 라운지 Bar 이다.
그..
- Street Branding | 2012.01.16
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- [Newyork]15.Style Branding
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15.Style Branding
BRAUN
Braun launches print advertising for a new shaver called 'Cruzer.'
Using iconic facial hairstyles, the five boroughs are sub-branded
with respective styles from Queens, Staten Island, Bronx, Manhattan to Brooklyn.
The various styles not only suit the respective borough, but also gives the Braun bra..
- Street Branding | 2012.01.09
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- [Newyork]15.InterActive Branding
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InterActive Branding
Bloomingdale’s
Bloomingdale’s showcases a series of their holiday
shopping bag designs from the past
in window displays along their storefront.
These shopping bags open up to feature
mechanically animated characters that
extend in and out of the front, creating a fun ho..
- Street Branding | 2012.01.02
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- [Newyork]14.Experiential Branding
- Experiential Branding
High Line
In an age where information is readily accessible and consumed at our fingertips
like never before,it’s unusual to find public areas such as water fountains,
elevators and bathroom sinks to be just as informative and insightful, if not more.
New York’s High Line..
- Street Branding | 2011.12.27
