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Thrift Shop Branding

Housing Works

In New York, you get the whole range of shopping experiences, from low end to high end retail. Even in the thrift shopping category, you can find high end thrift! At Housing Works, donated items from clothes to kitchenware are priced, tagged and displayed to sell, just like any retail store but with a bit of a vintage edge. Unlike other thrifts stores, such as the Salvation Army, Housing Works crafts an experience that brings the community together beyond donations through in-store events from readings, screenings, comfort food tastings, leather shoe-shines to live DJ music. Thus celebrating these donations as a sign of support for the fight against AIDS; the prime purpose and mission of Housing Works as an organization.

By setting up quality displays and styling of used items, Housing Works instills a new life into the used clothes, shoes, accessories, furniture, artwork, music records and kitchenware; giving them a second chance at life by visually compositing items to create a sense of belonging in support of those who are fighting for their health.