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[Newyork]29. Pastry Branding_ Le Churro
Street Branding | 2013.07.29


Could the next pastry craze after the cupcakes and macaroons be the churro?

Le Churro specializes in a Spanish pastry called the churro.

Known to be hard on the outside and soft in the inside, a churro is typically covered in cinnamon.

Le Churro takes the Spanish tradition a bit further with their variety of dipping flavors such as mango, strawberry and chocolate, along with fillings such as dulce de leche,

nutella and even cream cheese just to name a few.


The star-like shape of the logo resembles the top and bottom shape of the churro stick.

These delightful nuances help bring a new face to the pastry

while celebrating its traditions through painted wall graphics,

which reveal the classic recipe of the churro in a fun way.

The visualization of ingredients and recipes make for an honest and friendly experience. 


  


by Lynn Esther