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[Newyork]19.Ethical Branding
Street Branding | 2012.03.05
Raaka Chocolate


Raaka, meaning ‘raw’ in Finnish, is a dark chocolate brand that boasts its natural cocoa flavors 
that forgo the roasting process. Coining themselves as the ‘virgin chocolate’ brand, 
Raaka is vegan, nut-free and gluten-free; therefore, making this a chocolateopen for anyone to enjoy.

Born out of Brooklyn’s movement around craftsmanship and getting back to the roots of things, 
Raaka has capitalized on the artisanal culture of chocolate-making. As a self-taught chocolate company, 
it is an American-style craft chocolate brand that’s made with minimal process and packaged with 
hand-drawn patterns. By using fair trade cocoa beans and recycled soy paper, 
Raaka takes an ethical initiative to foster a community centered around sustainability and a better life 
from the farm communities at which the cocoa beans are sourced to the communities that share this handcrafted experience.