15.Style Branding
BRAUN
Braun launches print advertising for a new shaver called 'Cruzer.'
Using iconic facial hairstyles, the five boroughs are sub-branded
with respective styles from Queens, Staten Island, Bronx, Manhattan to Brooklyn.
The various styles not only suit the respective borough, but also gives the Braun brand
a sense of versatility and relevance for the New York area.
by Lynn Esther