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A vintage shoe trailer parks itself under the shade, bringing local Austinites a range of classic 

and unique shoe styles.The identity exudes a classic, timeless vintage look with the use of the 

geometric shape housing the serif typeface. The minimalism seen in its geometry seems to 

give the trailer an edge that sets the mood for what’s to be found inside. The experience of 

stepping inside a parked trailer takes the Bootleg brand to a more personal level while inviting 

the consumer into the idea of travel and exploration. Trailers are normally personal vehicles, 

and they signify long-lasting road trips that suggest the wanderlust mentality travelers yearn 

to live. With that in mind, Bootleg holds strong potential in ‘traveling’ to other key cities that also 

might appreciate this idea of escapism and long-term travels.