SodiumPartners

Pop-Up Shop Branding

Cubby

The first luggage storage, bag check and personal courier, Cubby, opened 

in NYC early this Fall.

As the name takes us back to our childhood years in grade school, the small 

business serves to be your local cubby where your bags can be held and stored 

while you’re out shopping or just simply going about your daily activities across the city. 

The service also offers a delivery option instead of having you pick up your bags. 

The fun, vibrant colors create a warm and fuzzy feeling, instilling a sense of security and reliability 

in the brand.

Cubby certainly addresses the on-the-go mentality of the Manhattan lifestyle, where the business 

especially accommodates those who are commuting in and out of the city with a lot of ‘stuff’ on 

a daily basis.

by Lynn Esther