SodiumPartners

Inspiration Branding

eBay

eBay launched an inspiration shop in downtown NYC on 28th Street and Park Avenue

that’s been set up to bring the online experience to the real world.The inspiration shop is

actually a storefront that is covered with QR codes, driving consumers topurchase

the good or allowing consumers to peruse a list of related/similar items

that might also be of interest based on the product that's featured in the window.

Interestingly, the storefront is the entirety of this initiative where you shouldn’t expect

any goods beyond the storefront as the doors do not open up to an in-store experience.

Instead, the eBay is focusing on making ‘window shopping’ a reality by way of

mobile technology through QR codes.This is a temporary storefront window shopping

experience that's live until Nov 10, 2011.

by Lynn Esther