Know How Branding
HowLounge
Architecturally, what looks to be an Apple retail store, and what sounds
to be a trendy bar/lounge, is actually neither. Instead, HowLounge is a place
where tech-trainers bring their expertise as creative professionals and share
their know-how to assist people with their Macs, iPads and iPhones- whether
it be an application, design program or blog publisher, the list is endless.
Similar to trainers at your gym, these HowLounge trainers customize your
sessions to your pace and needs, sharing ‘know how’ in an experimental and
hands-on way.
The way the name, ‘HowLounge,’ naturally rolls off your tongue alludes to the
fun-factor involved in the training sessions. The verbal paring of ‘how’ and ‘lounge’
seem to be descriptive of what this business offers (know-how) and the way it
offers it (in a fun/laid back/’loungey’ environment). At HowLounge, experts from
the field show you how to be masters of tech-savvy fun.
by Lynn Esther


