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[Newyork]9.Know How Branding
Street Branding | 2011.10.24

Know How Branding


HowLounge

 

Architecturally, what looks to be an Apple retail store, and what sounds 

to be a trendy bar/lounge, is actually neither. Instead, HowLounge is a place 

where tech-trainers bring their expertise as creative professionals and share 

their know-how to assist people with their Macs, iPads and iPhones- whether 

it be an application, design program or blog publisher, the list is endless. 

Similar to trainers at your gym, these HowLounge trainers customize your 

sessions to your pace and needs, sharing ‘know how’ in an experimental and 

hands-on way.

The way the name, ‘HowLounge,’ naturally rolls off your tongue alludes to the 

fun-factor involved in the training sessions. The verbal paring of ‘how’ and ‘lounge’ 

seem to be descriptive of what this business offers (know-how) and the way it 

offers it (in a fun/laid back/’loungey’ environment). At HowLounge, experts from 

the field show you how to be masters of tech-savvy fun.


by Lynn Esther