SodiumPartners

Coffee doesn’t always come in a Tall, Grande or Venti. At a local coffee shop chain called Joe, 

a cup of joe comes in the usual small, medium or large. Taking inspiration from the idiom, 

‘a cup of joe,’ meaning a cup of ‘coffee,’ the brand name and brand graphic of the coffee cup 

in the letter, ‘O,’ brings to life the literal meaning of the expression. Joe brings a local experience 

to the masses, grinding espresso to each order where each customer is able to taste 

fresh espresso specially prepared for their order.

by Lynn Esther