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 'Bold' Branding

Big Gay Ice Cream Truck

Bright colors, bizarre flavor; 

The Big Gay Ice Cream Truck (BGICT) has a bold personality, 
where its bright brand colors and the name itself can testify 
to its loud character. BGICT enjoys sharing that bold spirit 
with others through an ice cream cone full of unusual flavor combinations. 
The ice cream vendor tops off the usual soft-serve ice cream with ingredients 
such as cayenne pepper, sea salt, siracha, olive oil and ginger syrup 
to name a few, creating big personality through unusual combinations. 
Every ice cream cone is served with a big smile, sharing a wonderful 
and bizarre experience with ice cream lovers. 
This fusion of the usual(soft-serve ice cream) and 
unusual (bizarre ingredients) screams “BOLD,” attracting many ice-cream lovers, 
as the name itself turns heads along the streets of NYC.