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[NewYork]1.Food Truck Branding
Street Branding | 2011.03.14


Korilla – Korean BBQ Food Truck

 

Spearheading the gourmet food truck trend across NYC is Korilla,

a Korean BBQ food truck serving Korean-style meats and veggies

in the form of contemporary bites such as tacos, burritos

and Chosun bowls.

As the name implies, Korilla is all about ‘Korean’ (Kor) ‘Grill’ (illa),

while the iconic tiger in their logo represents the brand’s nationality.

Korilla has not only introduced Korean flavors to Manhattanites,

but has also created a fusion of Asian and Western palettes

by taking an inventive approach to tacos and burritos. 

 

As the food truck trend has put a large range of ethnic foods

in the limelight, many are learning and experiencing

different cultures in the comfort of their own cities.

The food truck experience is a great way to indulge in culture

without the expense of traveling, while for some people,

might be a way to shed light on their next vacation/travel plans.

 

 

by Lynn Esther